Conversion Rate Calculator
Calculate conversion rate and the revenue impact of improving it.
What the Conversion Rate Calculator does
Conversion rate is the share of visitors who take the action you want. It is the multiplier on everything upstream — doubling it doubles revenue without spending anything more on traffic.
Formula
Conversion rate % = Conversions ÷ Visitors × 100Revenue = Conversions × Average order valueRevenue per visitor = Revenue ÷ Visitors
Inputs explained
| Input | Unit | Required | Notes |
|---|---|---|---|
| Visitors or leads | number | Yes | Accepts 1 or more. |
| Conversions | number | Yes | Accepts 0 or more. |
| Average order value | selected currency | Optional | Accepts 0 or more. |
| Target conversion rate | % | Optional | Optional — shows the revenue upside. |
| Currency | one of 10 options | Optional | — |
How to use it
- Choose Currency.
- Enter Visitors or leads and Conversions.
- Optionally add Average order value and Target conversion rate.
- Select Calculate.
Worked example
18,400 visitors producing 386 orders at $74 average value.
- Visitors
- 18400
- Conversions
- 386
- AOV
- 74
2.098% conversion, $28,564 revenue, $1.55 per visitor.
Frequently asked questions
What is a good conversion rate?
E-commerce typically runs 1–3%. Lead generation and SaaS trials vary far more. Compare against your own trend rather than an industry average.